Yaadie Royale logoYaadie Royale

Brand Style Guide

Everything a designer, printer or embroiderer needs so every future Yaadie Royale piece looks like it came from the same house.

Colour Palette

Caribbean Turquoise

#00A9B7

RGB 0, 169, 183

Primary brand colour: buttons, links, highlights

Sunset Coral

#FF6F5E

RGB 255, 111, 94

Accent: zips, badges, sale tags, secondary buttons

Sunshine Yellow

#FFC93C

RGB 255, 201, 60

Accent: crown detail, small graphic bursts

Palm Lime

#8CC63F

RGB 140, 198, 63

Accent: palm leaves, stripes, trims

Deep Sea

#0B3C49

RGB 11, 60, 73

Text, headlines, footers, dark backgrounds

Island Sand

#FCFBF8

RGB 252, 251, 248

Page background, garment tags, packaging

Ratio guide: roughly 60% Island Sand, 20% Deep Sea, 15% Caribbean Turquoise and 5% split between Coral, Yellow and Lime. Never let two accents dominate one layout.

Typography

Display typeface

Bebas Neue

Headlines, product names, garment tags. Always uppercase, always with extra letter-spacing.

Body typeface

Barlow

Body copy, descriptions, prices and buttons. Weights 400, 500 and 600 only.

  • Display / H1Bebas Neue, 48–64px, letter-spacing 0.12em, uppercase
  • Section / H2Bebas Neue, 28–32px, letter-spacing 0.14em, uppercase
  • Product name / H3Bebas Neue, 20px, letter-spacing 0.06em, uppercase
  • BodyBarlow Regular 400, 16px, line-height 1.6
  • Small / labelsBarlow Medium 500, 13–14px, letter-spacing 0.02em
  • PriceBarlow Semibold 600, 16–20px
Yaadie Royale crest logo

The crest is one locked artwork: crown, twin palms, island wave, the wordmark Yaadie Royale, the line Since 2026 and the ring text Premium Clothing, all inside a circular border.

Do

  • Use the full circular crest on light Island Sand or white backgrounds.
  • Keep clear space around the crest equal to at least 25% of its diameter.
  • Minimum size: 24mm wide in print, 96px wide on screen, 40px for the icon-only mark.
  • Garment placement: left chest 90mm wide, centre chest 200mm wide, cap front 60mm wide.
  • Embroider in the four brand colours on light garments; single-colour Island Sand on dark garments.

Don't

  • Do not stretch, rotate or re-colour the crest.
  • Do not place the full crest on busy photography without a solid backing shape.
  • Do not add outlines, drop shadows or gradients.
  • Do not recreate the wordmark in another typeface.
  • Do not use the crest smaller than the minimum sizes — the ring text stops being legible.

Voice, Imagery & Layout

Voice

Warm, proud, plain-spoken. Short sentences. Speak to self-worth, never down to the customer. Jamaican roots, global wardrobe.

Imagery

Natural light, real people, diverse casting. Studio shots on Island Sand for accessories and essentials. Crest always legible on garments.

Layout

Generous margins, 16px spacing steps, 16px corner radius on cards, square product crops, one accent colour per section.